Bright spots and blind spots
in law firm marketing.
Opinions, observations, and the occasional inconvenient truth.
From Rain
What Zacharia’s Title Trouble Means for Lawyer Bios, Business Cards, and Signature Blocks
Lawyer, attorney, esquire, counsel: what each title claims, how state rules differ, and what title to use in your marketing and personal branding.
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Yes, AI Cares About That Legal Directory Profile
AI is changing how legal directories and lawyer awards influence search. Learn why your attorney profiles may matter more than ever.
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The Real Cost of a Business Development Lunch: $78 Check, $2,000 Bill
The real math on a law firm business development lunch, and what to say before you leave the table.
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When Did LinkedIn Become Facebook With Better Lighting?
Somewhere, sometime, LinkedIn stopped being the “professional network” and turned into part highlight reel, part travel log, part family reunion scrapbook.
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Your Clients Have a Score for Your Firm. Do You Know What It Is?
Most law firms know whether their clients are satisfied, but fewer know whether those clients are truly loyal. Those aren’t the same thing.
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Question: Which Video Preparation Method Works Best for Most Lawyers?
Among the teleprompter, bullet points, or a Q&A approach, one option plays to the skills lawyers already have. Here’s how to choose.
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Your Law Firm Rebranded. So What?
When a law firm rebrands, who actually cares? Why should they? We make the case for a quieter rollout and why your rebrand announcement may be the least important part of it.
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Why Law Firms Should Ignore the Headline Trend Everyone Else Is Chasing
The AP, NYT, Bloomberg, and Washington Post have spent years engineering clickbait headlines. Here’s why law firms can’t follow that playbook, and why that’s good news.
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Your Engagement Letter Is Doing Less Work Than It Should
The ABA has clarified what engagement letters can include. Here’s the case for using this document to set client expectations, not just protect the firm.
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The Case for Neutrality in Law Firm Client Feedback Programs
The gap between conversation and candor is where client feedback programs succeed or fail, and it’s why neutrality matters more than most firms realize.
