We help you find your next best client. That's the whole job.

One industry, one focus, a small team of real people who do the work — and a few strong opinions about how it should be done.

Who We Are

No watercooler.
Plenty of standards.

Rain works exclusively with law firms. That was a deliberate choice at our founding in 2010. And we're selective. If a firm's practice isn't genuinely built around client relationships — if the business model relies on volume, not relationships, or the culture doesn't support the kind of business development we'd be helping you build — we're not the right fit, and we'll say so early.

The best word to describe what we do is translation. We translate the language of marketing for lawyers, help lawyers and law firms translate the language of law in plain terms for the audiences they're trying to reach, and give attorneys a shared language for business development, so the growth culture a firm wants to build can actually take hold.

Every person who touches your work is someone Rain knows personally, has worked with directly, and will stand behind. No overseas outsourcing. No subcontracting to people we haven't vetted. Nobody joins Rain by accident — the team is small, deliberately built, and held together not by a shared office but by a shared set of beliefs about why this work matters and how it should be done. Those beliefs are on this page. They aren't decoration.

We also run Show Cause, Rain's community outreach initiative, because doing right by clients and giving back to the communities where we live and work aren't competing priorities. We regularly donate to causes and crises that matter to us, locally and beyond.

What we believe
01

Clients entrust their voices, reputations, and brands to us. There is no greater honor.

02

Communicate in plain English, not legalese or industry-speak.

03

Admit to mistakes, learn from them, and apologize without hesitation.

04

Focus on the small stuff to achieve big results and build enormous trust.

05

Honesty, integrity, and a sense of humor are non-negotiable.

06

Take initiative whenever possible and make heroes out of others.

07

Ask every day, “What more can I do?” — for a colleague, a client, and the communities in which we live.

08

The day we stop having fun and challenging ourselves is the day we close shop.

What clients say

Four refrains we hear back,
consistently.

We live in the legal world.

Lawyers, law firms, the business of law — we work where you work.

We are your marketing department.

Outsourced when you don't have one, embedded when you do.

“When you engage Rain, you are hiring an entire marketing department, and the value of that alone is outstanding.”
Partner
30-attorney full-service firm · Southeast
“We have outsourced our firm's entire marketing function to Rain, and it's just like having them in the building every day. Responsive, knowledgeable, personable, and patient — those are the qualities we've come to expect from the Rain BDM team.”
Partner
10-attorney litigation firm · South Central
“Rain has been a trusted advisor to us for several years. They are insightful, collaborative, and an excellent firm resource, including their work in shaping our marketing efforts and web presence, providing creative input for print advertising and events, and currently coaching our associates with their individual business development strategies.”
Shareholder
100-year-old civil practice · Midwest
“The Rain team helps me manage for today and plan for tomorrow. Our relationship has been friendly and collaborative, and they have delivered many "a-ha" moments that have helped me be a better lawyer and a better businessperson.”
Partner
10-attorney general practice · Midwest
“Rain helps me increase my business while saving time and money. Their perspective has been invaluable, and I would recommend their services without reservation — except to my competition.”
Partner
Boutique ADR practice · Midwest
“Caroline is absolutely fantastic to work with! She managed our account, involved other members of the Rain team for each project, and pushed us to think strategically beyond the task at hand.”
Director of Operations
20-attorney insurance defense firm · New England

Our coaching works.

Authentic, sustainable, and surprisingly enjoyable business development.

“I initially needed help honing my business development conversations with prospective clients, and John helped me embrace an approach where I can be authentic and not salesy. This has made me more comfortable in my conversations, resulting in business from new clients, and more work from existing clients.”
Solo Practitioner
general corporate practice · Midwest
“The people at Rain took the time to understand me. They reinforced that building a client base requires me to "go to the gym every day," but that the discipline doesn't have to be intimidating. Above all, I learned the true measure of my success is the quality of the relationships I cultivate by being myself.”
Partner
250-attorney regional firm · Midwest
“John "holds up a mirror" to give me an honest look at myself and my practice. His commonsense approach reassures me by helping me see the business development and marketing activities I do well, and to rethink efforts which aren't as useful or productive.”
Partner
12-attorney civil practice · Mountain West
“My business development and personal marketing skills were strong before I met John, yet every time he and I talk, we find new ways to promote my brand, enhance relationships with clients and colleagues, and keep my momentum going. He's a coach, a teammate, and a cheerleader all in one.”
Partner
Am Law 200 firm
“Rain's coaching made our firm's strong performers stronger and helped our attorneys become better collaborators with our marketing department.”
Chief Business Development & Marketing Officer
Am Law 200 firm
“I met John as an associate and worked with him through becoming a shareholder. He was a great sounding board, helping me come up with ideas that I hadn't considered and to improve on things that I had been considering. I know my originations improved because of my time with him.”
Shareholder
Am Law 200 firm
“John Reed offers perspective when needed, brings a positive and humorous approach to solve problems, and somehow, without me knowing it, gets me to commit to a plan. Perhaps most importantly, he conveys empathy for my efforts at business development that can be frustrating, exhausting, but also exhilarating.”
Partner
30-attorney litigation boutique · Central

We create content that earns attention.

Writing in your voice, on your terms, for your audience.

“John and Dave, I had a meeting with the general counsel of a new client today. He made a point to compliment our firm's website, which he reviewed as part of his due diligence. He said the site included what he hoped to find about the firm, which is exactly what we would want to hear. I wanted to pass along that bit of positive feedback and thank you for putting the site together.”
Founding Partner
Boutique Appellate Practice · Midwest
“Rain writers can break down complex legal issues into blog posts that our clients, prospective clients, co-counsel, and referring attorneys understand and compliment us on. We have generated substantial new business by using blog posts in social media advertising campaigns — something we would not have even considered were it not for Rain.”
Managing Partner
30-attorney personal injury firm · Midwest
“Rain content writers have the ability to seamlessly blend new and old content with consistent tone and voice. They deliver on time with little direction or explanation from us. They have exceeded my expectations, but more importantly, all of our attorneys are very pleased with the final results.”
Director of Marketing
550-attorney Am Law 200 firm
“Thanks to Rain, we went from having literally zero blog or social media presence to achieving high-ranking, highly visible content.”
Founding Partner
30-attorney personal injury practice · Pacific Northwest
“Rain helped us update our outdated image and masterminded our new website. They interviewed each of our attorneys and wrote nearly everything on the site to make sure we had the right tone. We were all very happy with the end product.”
Partner
12-attorney labor and employment firm · Midwest
NOT FOR EVERYONE

We're picky. So are the firms we work with.

Rain isn't the right fit for firms hunting a quick lead-gen fix or a vendor to boss around. We work best with lawyers, practice groups, and firms that want to grow but lack the marketing skills, systems, or talent to act on it.

If that sounds like you, the next step is a conversation, not a contract.

See if we're a fit