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Make It Rain.

Paint Your Practice

In a Different Way.

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What We Do

Creative Approaches to the Business of Law

Rain BDM works with law firms of all sizes to design and implement custom-tailored business development and marketing strategies.

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Whether you want more clients or more work from existing clients, we can design a plan for driving those relationships.

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Words and images can communicate knowledge and expertise. We make sure your messages resonate with your audiences.

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With all of the online and offline options available, we work with law firms to identify and implement combinations that make sense.

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Partner or associate, extrovert or introvert, Big Law or small firm - we help all kinds of lawyers play a role in business development.

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Your value proposition isn’t unique if you can’t distinguish it from other firms. We go beyond logos and taglines to make your firm stand out.

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Law firms boost their brands by participating in their communities. We find opportunities for you and your people to be good neighbors.

Giving Back

Supporting Our Communities

Through Show Cause, Rain BDM's social responsibility program, we honor our people and the charities that are close to their hearts.

Show Cause

What Clients Say

Don't Take Our Word for It

"Rain BDM’s John Reed offers perspective when needed, brings a positive and humorous approach to solve problems, and somehow, without me knowing it, gets me to commit to a plan. Perhaps most importantly, he conveys empathy for my efforts at business development that can be frustrating, exhausting, but also yet exhilarating."

"When Caroline Berger reached out to introduce Rain's services and value proposition, I was sold on partnering with them to assist with our marketing strategy and operations. Caroline is absolutely fantastic to work with! She managed our account, involved other members of the Rain team for each project, and pushed us to think strategically beyond the task at hand. Caroline and Dave Argentar made writing and publishing content an absolute breeze! When you engage Rain, you are hiring an entire marketing department, and the value of that alone is outstanding."

"John Reed and Rain BDM are an integral part of my practice. I initially needed help honing my business development conversations with prospective client and he helped me embrace an approach where I can be authentic and not salesy. This has made me more comfortable in my conversations, resulting in business from new clients, and more work from existing clients."

"My business development and personal marketing skills were strong before I met John, yet every time he and I talk, we find new ways to promote my brand, enhance relationships with clients and colleagues, and keep my momentum going. He’s a coach, a teammate, and a cheerleader all in one."

"Caroline Berger is a pleasure to work with. She understands lawyers, law firms, and the business of law, and knows how to communicate with attorneys who may be resistant to the idea of marketing. She did a phenomenal job of introducing marketing and business development techniques to our young associates. Caroline’s gentle manner and engaging personality work well when dealing with busy lawyers."