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What We Do

Creative Approaches To
the Business of Law

Rain BDM works with law firms of all sizes to design and implement custom-tailored business development and marketing strategies.

  1. Business Development Strategy

    Whether you want more clients or more work from existing clients, we can design a plan for driving those relationships.

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  2. Content & Creative Services

    Words and images can communicate knowledge and expertise. We make sure your messages resonate with your audiences.

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  3. Marketing Planning & Execution

    With all of the online and offline options available, we work with law firms to identify and implement combinations that make sense.

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  4. Attorney Training & Coaching

    Partner or associate, extrovert or introvert, Big Law or small firm - we help all kinds of lawyers play a role in business development.

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  5. Branding & Positioning

    Your value proposition isn’t unique if you can’t distinguish it from other firms. We go beyond logos and taglines to make your firm stand out.

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  6. Corporate Social Responsibility

    Law firms boost their brands by participating in their communities. We find opportunities for you and your people to be good neighbors.

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Who We Are

Your Marketing Partner

There's a lot of talent on our team, talents we use to help our clients. Get to know us, then allow us to get to know you.

John Reed

Founder & Chief Relationship Officer
David Argentar

Dave Argentar

Content Strategist & Consultant
Caroline Berger

Caroline Berger

Consultant
Legal Marketing Jill Clark

Jill Clark

Consultant
Sabrina Dias - Rain BDM

Sabrina Dias

Marketing Operations Manager
Traci Gentilozzi

Traci Gentilozzi

Content Writer
Nikki Horn

NIkki Horn

Graphic Designer
Michelle Mielcarz

Michele Mielcarz

Graphic Designer
Jamie Pfeiffer

Jamie Pfeiffer

Content Writer
Jon Spencer Legal Marketing Consultant

Jonathan Spencer

Marketing Consultant
Ann Wagner

Ann Wagner

Copy Editor
Meet Our Team

Giving Back

Supporting Our Communities

Through Show Cause, Rain BDM's social responsibility program, we honor our people and the charities that are close to their hearts.

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News & Ideas

Stay Current With
Rain BDM Updates

In the News

Show Cause: Giving Kids the Gift of Sight

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Giving Back
Content & Graphic Design

The Day the Robots Came for Me - And Why You Shouldn't Look to Them for Legal Content Writing

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Blog
In the News

Show Cause: Supporting St. Jude’s Lifesaving Work

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Giving Back
In the News

Show Cause: Rain Supports Children of the Night

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Giving Back
Marketing

We Are What We Measure

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Blog
In the News

Rain Helps High School Students Make “College Possible”

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Giving Back
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What Clients Say

Don't Take Our Word For It

Rain BDM’s John Reed offers perspective when needed, brings a positive and humorous approach to solve problems, and somehow, without me knowing it, gets me to commit to a plan. Perhaps most importantly, he conveys empathy for my efforts at business development that can be frustrating, exhausting, but also yet exhilarating.
When Caroline Berger reached out to introduce Rain's services and value proposition, I was sold on partnering with them to assist with our marketing strategy and operations. Caroline is absolutely fantastic to work with! She managed our account, involved other members of the Rain team for each project, and pushed us to think strategically beyond the task at hand. Caroline and Dave Argentar made writing and publishing content an absolute breeze! When you engage Rain, you are hiring an entire marketing department, and the value of that alone is outstanding.
John Reed and Rain BDM are an integral part of my practice. I initially needed help honing my business development conversations with prospective client and he helped me embrace an approach where I can be authentic and not salesy. This has made me more comfortable in my conversations, resulting in business from new clients, and more work from existing clients.
My business development and personal marketing skills were strong before I met John, yet every time he and I talk, we find new ways to promote my brand, enhance relationships with clients and colleagues, and keep my momentum going. He’s a coach, a teammate, and a cheerleader all in one.
Caroline Berger is a pleasure to work with. She understands lawyers, law firms, and the business of law, and knows how to communicate with attorneys who may be resistant to the idea of marketing. She did a phenomenal job of introducing marketing and business development techniques to our young associates. Caroline’s gentle manner and engaging personality work well when dealing with busy lawyers.