Posts by Jonathan Spencer
Yes, AI Cares About That Legal Directory Profile
AI is changing how legal directories and lawyer awards influence search. Learn why your attorney profiles may matter more than ever.
Read MoreQuestion: Which Video Preparation Method Works Best for Most Lawyers?
Among the teleprompter, bullet points, or a Q&A approach, one option plays to the skills lawyers already have. Here’s how to choose.
Read MoreThe Basics of Lawyer Podcasting: Part II
Getting a podcast launched is the easy step. Sustaining one — with consistent quality, a growing audience, and a clear reason to keep going — is where most shows quietly disappear.
Read MoreThe Basics of Lawyer Podcasting: Part I
Podcasting has never been more accessible, or more crowded. The barrier to starting is low; the barrier to being worth listening to is not.
Read MoreBoxes to Branding: How To Make Your Office Move a Marketing Success
An office move is a logistical headache, but also one of the most underused marketing opportunities a law firm has. Done right, it’s a genuine reason to reach out to clients, prospects, and the press.
Read MoreEasing the Fear of Hitting “SEND”
Pre-send anxiety in email marketing is real and usually warranted. A systematic review before you hit send catches the mistakes that are obvious to everyone except the person who wrote the email.
Read MoreMarketing Melancholy and Business Development Blues Got You Down?
Every lawyer hits a stretch when business development feels like a burden. The slump is usually a symptom, and identifying the cause changes everything about how you get out of it.
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