Craft a Compelling Narrative
An office move is more than just a change of address; it is an opportunity to tell a story about your firm’s growth, evolution, and commitment to your clients and community. Focus on the positive aspects of the move, such as enhanced facilities, expansion of services, or community investment. Share this narrative through press releases, blog posts, and social media updates to engage your audience and bring them along on your exciting adventure.
Update Your Online Presence
The one crucial word for maintaining a strong digital presence is consistency. Update your law firm’s website with the new address, contact information, and other relevant details about the move. Ensure all other online directories, such as your Google Business Profile, Bing Places, and social media profiles, reflect the updated information. Consistent branding across online channels reinforces your firm’s professionalism and reliability (not to mention helps your visitors find your new office).
Update Your Off-Line Presence
You spent a big chunk of last year’s marketing budget on some slick new brochures. Now, what do you do with them? Unfortunately, they may have to go to that big recycle bin in the sky. When you change addresses, you need to update all your physical marketing materials. Take an inventory and identify what needs updating.
Beyond printed marketing materials, consider the new office’s signage needs. From the logo on the building’s outdoor sign to the logo in the office directory, identify what needs to be created and contact your go-to vendor to get the ball rolling as soon as possible.
Leverage Social Media
Social media is a powerful tool for creating buzz around your office move. Create a series of engaging posts leading up to the move, introducing the new office space and highlighting the benefits of the new location. Encourage your followers to share their thoughts and spread the word, fostering a sense of community and involvement.
Client Communication
Communication with clients and contacts is vital during an office move. The last thing you want is for your client to show up at the old location! Reach out to clients well in advance, informing them of the upcoming relocation and providing details about the new office. Emphasize how the move will benefit them, such as improved accessibility, enhanced facilities, or more convenient parking options.
Host a Grand Opening Event
Celebrate your office relocation with a grand opening event that celebrates the firm’s growth and the new location’s exciting features. Invite clients, local businesses, and key stakeholders to join you for an open house or reception. A grand opening not only provides an excellent networking opportunity but also generates positive media coverage and reinforces your firm’s commitment to the local community.
The logistics of a physical move are exhausting, but moving can be a powerful marketing tool and business development opportunity. By keeping a marketing mindset, your firm can emerge stronger, more visible, and better connected with your clients and the community. Let us know if you need a hand with your marketing efforts; we would love to help. But if you need help moving boxes, I think we’re busy that weekend.
