John Reed - Rain

What Zacharia’s Title Trouble Means for Lawyer Bios, Business Cards, and Signature Blocks

By John Reed | October 18, 2026

Three identical portraits of a blonde woman wearing a dark blazer and white shirt against a blue curtain background.

Lawyer, attorney, esquire, counsel: what each title claims, how state rules differ, and what title to use in your marketing and personal branding.

The Real Cost of a Business Development Lunch: $78 Check, $2,000 Bill

By John Reed | September 11, 2026

A restaurant table with a glass of water, a coffee cup on a saucer, a small receipt, and another glass. The tablecloth is white and sunlight is shining on the items.

The real math on a law firm business development lunch, and what to say before you leave the table.

When Did LinkedIn Become Facebook With Better Lighting?

By John Reed | July 10, 2026

A man climbing snowy mountains, grilling sausages outdoors in an apron, and playing a drum on a soccer field with a team in matching uniforms.

Somewhere, sometime, LinkedIn stopped being the “professional network” and turned into part highlight reel, part travel log, part family reunion scrapbook.

Your Law Firm Rebranded. So What?

By John Reed | June 16, 2026

A hand pulls back a red velvet theater curtain, revealing empty rows of seats in an auditorium bathed in soft light.

When a law firm rebrands, who actually cares? Why should they? We make the case for a quieter rollout and why your rebrand announcement may be the least important part of it.

Why Law Firms Should Ignore the Headline Trend Everyone Else Is Chasing

By John Reed | June 4, 2026

A group of people standing in a row, each holding and using a smartphone. The focus is on their hands and phones, with their faces out of frame and blurred in the background.

The AP, NYT, Bloomberg, and Washington Post have spent years engineering clickbait headlines. Here’s why law firms can’t follow that playbook, and why that’s good news.

Your Engagement Letter Is Doing Less Work Than It Should

By John Reed | May 22, 2026 |

A red and black pen rests on a stack of papers, which are marked with multiple yellow Sign Here sticky tabs sticking out from the edges.

The ABA has clarified what engagement letters can include. Here’s the case for using this document to set client expectations, not just protect the firm.

No Sh*t: Four Things Your Thought Leadership Content Should Actually Do

By John Reed | May 5, 2026 |

A woman with long dark hair and glasses looks surprised while staring at a computer screen, her mouth open and eyebrows raised. The room is dimly lit, highlighting her face and expression.

Every lawyer who publishes a blog post eventually asks the same question. Do you think anyone read it? But that’s the wrong query. The right one is whether anyone did anything because of it.

Turns Out, Sounding Like a Lawyer Requires Actually Being One

By John Reed | May 4, 2026 |

A magnifying glass closely examines a black fingerprint on white paper, with a ruler partially visible next to the print for scale.

New research on AI content and law firm SEO cuts through the noise. Here’s what the data actually says and what it means for your legal content strategy.