Posts by Dave Argentar

Personality makes for better content until it crosses into politics. The line isn’t always obvious, but crossing it quietly costs more than firms usually realize.

Every content writer has wondered whether AI is coming for their job. The more useful question is: what can AI-generated content cost law firms in credibility?

Clients don’t expect lawyers to lead with empathy, which is exactly why the ones who do stand out. Content that acknowledges what a client is going through earns more trust than any credential list.

Your best content isn’t necessarily your newest. A well-written post from three years ago can still be doing heavy lifting today — if someone takes five minutes to update and republish it.

Your post can be the best thing you’ve ever written and still fail if the title doesn’t make someone click. A great headline isn’t a trick — it’s a promise the content actually keeps.

Great content without a clear next step is a missed conversion. A strong call to action doesn’t pressure the reader — it gives them an easy, obvious way to go further.

Most law firm blogs focus on the wrong person: the writer, not the reader. This reframe turns forgettable content into something clients actually want to read.