Rain BDM blog post
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Working with lawyers and law firms for more than 20 years, John Reed knows firsthand the challenges confronting the profession and the changing legal landscape. With a unique background in marketing and law, he collaborates with his clients to forge new strategies and stay ahead of the curve.
John began his marketing career with the lead advertising agency for a U.S. auto manufacturer, where he worked with national and international accounts in pursuit of the company’s worldwide goals before changing gears and pursuing a law degree. After law school, he joined a large Midwest firm, gaining insight into the business of law and the unique issues lawyers and legal marketers encounter each day.
John left the practice for a successful career in the legal information industry, consulting with law firms of all sizes to provide solutions to their business development, competitive intelligence, professional development, and practice workflow needs. He was then recruited by a preeminent law firm public relations company to oversee its marketing and creative groups and lead its business development efforts.
Rain BDM is the culmination of John’s special talents, and a natural outlet for his expertise. He trains and coaches attorneys to help them cultivate stronger client relationships, build bigger books of business, and gain new perspectives about the value of their services, and partners with law firms to enhance brand awareness, craft and promote their unique value propositions, and generate business development and marketing mindsets.