Like Having an Editorial Staff and Art Department Down the Hall.

Content is king. Design is queen. Online and offline, how you portray your law firm, your attorneys, and your brand is what sets you apart.

Whether you are starting from scratch or looking to refresh existing assets in your marketing portfolio, don’t go back to the drawing board or do it yourself. Instead, let Rain BDM’s team of strategists, writers, and designers help you find the optimal mix of vision and voice.

Content Writing

Attorneys may brandish pens like mighty swords for drafting legal documents, but writing marketing and promotional content requires a different mindset and touch. Failing to communicate in the language your intended audience – lay or professional – will understand can cost you your next best client or referral. Why risk missing the mark when Rain BDM can help you connect with your target audience?

On any given day, we help law firms produce:

• Attorney bios, LinkedIn summaries, and social media and legal directory profiles
• Practice area and industry group descriptions
• Blog posts covering legal trends, successful outcomes, and firm news
• Case studies
• Other website content
• Press releases and firm announcements
• Brochures and marketing collateral
• Newsletter and alerts
• Articles, eBooks, white papers, and other publications

Our services aren’t limited to firms with no internal marketing staff. We frequently partner with CMOs and marketing directors at larger firms to ease their departments’ loads and help them complete website redesigns, collateral development, and other projects on time and on budget.

Blog Writing & Management

Blogging is a must-consider opportunity for every law firm. Blogs provide a platform for lawyers to demonstrate their thought leadership, targeted keywords prompt Google and other search engines to point visitors your way, and each post can gain new life through social media. Despite its advantages, managing a blog takes time and attention, resources many law firms can’t spare.

Rain BDM offers a comprehensive blog curation solution that gives law firms complete editorial control, including:

• Monitoring business, legal, and news feeds for relevant blog topics
• Collaborating with lawyers around key talking points
• Researching and drafting blog posts on approved topics, or editing lawyer-generated posts
• Formatting, uploading, and optimizing each post to a firm’s blog
• Obtaining final approval of proofread drafts from authorized lawyers
• Publishing each approved post to a firm’s website
• Distributing each post via a firm’s social media accounts and encouraging attorneys and others to share posts to their networks
• Administering an ongoing editorial calendar to manage content creation,
  distribution, and timing

We are not ghostwriters who blindly produce content for others. All of Rain BDM’s writers are licensed and experienced attorneys who collaborate with clients to create wholly original content tailored to their preferred styles and tones.

Design Services

Inspired design enhances your law firm’s brand, separates you from competitors, and adds an extra dimension to your business development and marketing efforts. A picture may be worth a thousand words, but the combination of the right words with the right images is exponentially more valuable.

Our talented graphic design consultants work their magic in a variety of projects, including:

• Law firm logos and branding
• Business cards, stationery, and identity packages
• Brochures and marketing collateral
• Social media banners and email marketing templates
• Infographics for use with blog posts and on social media
• Promotional items and trade shows displays
• eBook and white paper layouts
• Print and digital advertising campaigns

Rain BDM is firmly committed to sustainability. In every design project we manage, we explore the use of recycled goods and avoid the risk of easily-outdated and unused print materials, often providing upfront cost savings to the client.