Rain BDM blog post
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HAVING A COMPELLING LAW FIRM WEBSITE TO CONVEY YOUR UNIQUE BRAND IS A NECESSITY, BUT YOU DON’T HAVE TO DO IT ALL BY YOURSELF.
A law firm’s website is the place that clients, prospects and others visit first and repeatedly for insight into who you are, what you offer, and why you are different. It is a firm’s publishing platform, and should be properly managed to maximize your brand.
If your marketing plan calls for redesigning your website, we can manage that project for you, working with attorneys and staff to draft compelling, optimized content, and partnering with third-party web developers (from among our network of designers or one of your own choosing) to deliver a site consistent with you brand, budget, and communications strategy.
Rain BDM consultants excel at not only writing website content, but also at putting the words in your voice. Studies show that law firm website visitors will spend more time on attorney biographies than all other pages combined, and we help lawyers make a favorable and engaging first impression. Rather than creating a new website from scratch, many firms opt to refresh attorney bios, practice area and industry group descriptions, and other pages, an economical alternative.
We can also handle the care and feeding of your website on an ongoing basis. We’re familiar with many website content management systems, and can quickly add new content directly to your site without having to rely on outside webmasters and hosts. Depending on your website maintenance arrangements, this can be a valuable benefit in terms of time and cost.