And Now a Word from Our Sponsor: Evaluating Law Firm Event Sponsorships

Law firms are bombarded by sponsorship requests. Zealous event organizers and persuasive development directors approach lawyers and legal marketers every day with the next great opportunity to get their firms’ names out there. We’ve all heard the pitch: “You’ll get your logo on the PowerPoint presentation! And a quarter-page ad in the program. We may […]


What’s in a Name? Complying with Michigan’s New Lawyer Advertising Rule

After a year of debate and public comment, on March 27, 2019, the Michigan Supreme Court issued an order amending MRPC 7.2, a legal ethics rule addressing lawyer advertising. The amendment did not change the rule’s existing language, but added a new provision – Paragraph D – that took effect on May 1, 2019: For […]

Law Firm Website Video

Why Law Firms Should Transcribe Website Videos Now

If you are making good use of video on your law firm website – which you should be – but not also including transcripts, you may be missing out on a powerful way to leverage this important content. There are several reasons to transcribe website videos that more than justify the time it takes for […]