Caroline Berger

Consultant

Caroline has held legal marketing roles from coordinator to director, from small law to AmLaw, and from Chicago to Miami. Plus, she loves dogs. What more could we ask for?

Creating memorable experiences is what Caroline does best. On the marketing side, she devises strategies and implements plans that engage law firms’ target audiences and generate new client opportunities. She advises firms on branding, messaging, and differentiation in a competitive legal marketplace. She is an enthusiastic leader who gets her mojo from being a trusted advisor to trusted advisors.

Strategic event planning is Caroline’s secret superpower. She has successfully designed, managed, and executed hundreds of doings and happenings, including large-scale conferences, retreats, and gala celebrations, as well as intimate dinners, flower arranging classes, and fashion shows (it’s true). Each one has had a unique feature that resonated with the law firm’s clients, prospects, and other guests.

As a business development coach, Caroline is both a truthteller and an avid cheerleader. She understands the client journey and helps lawyers build relationships and create experiences for their next best clients.

Education & Affiliations

  • Tulane University, Bachelor of Arts
  • Legal Marketing Association

Representative Publications & News Mentions

  • How Law Firms Can Capitalize On Marketing As Demand Lags, Law360 Pulse, July 25, 2023
  • An Insider’s Strategy for Planning the Perfect Online Event, Michigan Bar Journal, April 2021