But that doesn’t mean you don’t have great content readily available to you. Your firm is likely sitting on a large stockpile of high-quality blog posts, articles, and other marketing collateral to which you can give new life through repurposing and republishing.
Once you’ve researched, written, edited, and published a great post, don’t make the mistake of letting it languish on your website, forgotten and underutilized. To get the most out of each of your blog posts, learn creative ways you can leverage existing content again and again.
Six Ways to Republish, Share, and Repurpose Your Blog Posts
- Share your posts on social media. The easiest way to repurpose and reuse your blog posts is through social media posts, especially if it is “evergreen” (timeless) content. You may simply wish to summarize your article and post a link, or you may choose to republish the entire post. Feel free to share your post more than once on each platform over time, as users check their social media feeds sporadically. Tools like Buffer, Hootsuite, and TweetDeck allow you to push your updates more efficiently from a single location and schedule multiple future updates.
- Publish a newsletter. Newsletters are great ways to stay connected to existing and past clients, remind your audience of your services, and share news and information about your firm. However, many firms shy away from publishing newsletters because of a lack of content. Don’t hesitate to take your best blog content and restructure it for your weekly, monthly, or quarterly newsletter.
- Make an infographic. Infographics can be some of the most shareable, impactful, and viral pieces of content you create. If you have written a particularly noteworthy or compelling blog post that lends itself to an infographic (such as a post that contains a list), consider taking the time or money to convert your post into an engaging, informative, and eye-catching image.
- Create an eBook. Have you written several posts about one subject or one practice area? If so, you can repurpose these posts by consolidating them into an eBook that you can either sell online or offer for free on your website. To create the eBook, arrange your posts in an order that makes sense and add an introduction, a conclusion, transitions, a cover, and a table of contents.
- Shoot a video. Recent marketing research has shown that the popularity of online videos is skyrocketing. Capture a wider audience by publishing content in written form and video form. Many posts can easily and quickly be rewritten as a script and filmed at low cost. Repurpose your content further by posting your new video on social media websites like YouTube.
- Record a podcast. The number of podcast listeners is growing exponentially Converting your blog post into a short podcast episode once again introduces you to a new and wider audience while breathing new life into your content.
There are numerous benefits to republishing, sharing, and repurposing your blog content, including higher web traffic, better conversion rates, and a better return on your investment. Each time you repurpose content, you simultaneously save money and improve your SEO – all while increasing your authority and reaching a larger and more diverse audience.
Shameless Plug: Let Us Help You Craft Extraordinary Content
Did you know that Rain BDM’s writers are all licensed, active attorneys? We can help you create, repurpose, and reuse your content, ensuring you get the most mileage from your posts. To learn more about our marketing services, including content strategy and content creation, please contact us today.
