If you are making good use of video on your law firm website – which you should be – but not also including transcripts, you may be missing out on a powerful way to leverage this important content. There are several reasons to transcribe website videos that more than justify the time it takes for this extra step.
Boost Search Engine Optimation (SEO)
Though constantly improving, Google’s algorithms are still not able to convert audio into searchable text and data. That means, aside from titles and meta descriptions, website video content is essentially invisible to Google, Bing, and others. Not enabling the search engines to retrieve your information for potential clients is a huge waste of SEO potential.
Posting a transcript along with your video adds valuable text content to the website, making it identifiable to search engines. It not only makes it more likely that a Google query will return the video among the results, but also boosts the SEO value of the website at the same time. The content is now an even more effective draw for a law firm website’s potential audience.
While video is becoming an increasingly dominant form of content on the internet, not everyone likes it. Some people prefer to read rather than watch. They might not have the time to view an entire video, or might be at work or in another situation where they can’t have sound playing. Transcribing a video ensures people who want to view a law firm’s website content can access it in their preferred way.
Posting video without transcriptions also means people with visual or hearing disabilities will not be able to access it. This is an important consideration for all aspects of a law firm’s website, but particularly for how content is delivered. You do not want any unintentional barriers between your audience and your content – especially if the audience you’re targeting will feel alienated by your oversight.
Address Unreliable Internet Connections
In this age of seemingly ubiquitous Wi-Fi, we can often forget that not everyone has access to a lightning-fast internet connection. With so many people accessing the web from mobile phones and tablets, video content can quickly eat up monthly data limits. Mobile visitors may not play videos when they’re away from a Wi-Fi connection, but they will read through a transcript and get the content that way. Videos might also not play properly over a spotty mobile connection, and having a text version will prevent a website visitor from giving up on your site altogether.
Video Transcription Tips
Now that you’ve seen the light regarding video transcriptions, keep the following in mind as you take on the task:
- Post the transcription immediately below the video. If it’s in the form of an interview, make sure to clearly indicate who is speaking by starting questions or answers with the name of the person. Be sure to use the full name first, but it’s fine to then use initials to save space and avoid confusion.
- You don’t need to do the transcription yourself. There are services that will transcribe a video – a quick Google search shows a number of providers at various price points. Of course, if you wrote a script for the video, then your work is pretty much done.
- If your video includes a call-to-action, make sure to include it at the bottom of the transcription, along with the appropriate contact information.
Transcribing the videos on your law firm website will ensure your content is working as hard as it can for you, and not doing so could cost you your next big client!