Rain BDM blog post
help? click here
Martha Cusick is a legal consultant, strategist, and coach with Rain BDM. Martha thrives on providing clients with strategic, creative marketing and business development strategies. Whether she’s designing a strategic marketing plan, implementing a client audit and satisfaction program or launching a business development training and coaching initiative, Martha always keeps the needs, wants and end goals of her clients top of mind. No two clients are alike: No two solutions should be either. From this philosophy, Martha has been able to achieve significant impact for her clients, from increasing new business leads 326% in one year to securing 20% growth in new business in less than 90 days.
Unless you lead, the view never changes.
Innovation, change and dramatic results are the hallmarks of Martha’s work for clients. Steeped in market and client research, coaching, training and strategy, Martha helps her clients position for today, tomorrow and well into the future through integrated, comprehensive and pragmatic marketing and business development programs that deliver real results. Her expertise includes:
– Marketing strategy & planning to prepare for today and tomorrow; – Business development program development, coaching and training to hone firm leaders’ skills and cultivate the next generation of leadership;
– Client satisfaction and Voice of the Client research to uncover new business opportunities;
– Marketing communications to become known to the people who matter most to a firm’s success;
– Community relations and investment strategies, because doing good in the community is also good for business.
Her leadership mentality has led her to hold top marketing positions with several notable national and international law firms, as well as serving as a strategic advisor to more than 50 small to mid-sized firms. She also served as the Marketing Director for a national legal network comprised of more than 50 law firms across the U.S., representing more than 4,000 attorneys.
In her experience managing client satisfaction and business opportunity programs, she has interviewed more than 250 buyers of legal services, which gives her a unique insider’s perspective on what matters most to clients and how law firms can position themselves to win more and better work. Skilled at uncovering new business opportunities, Martha is a proven strategist and coach who helps her clients capture those opportunities and grow them into institutional clients.
Additionally, Martha is a sought after public speaker, having presented to national legal organizations throughout the country, including the Legal Marketing Association, Legus Law Network, USLAW Network, the Association of Legal Administrators, the American Institute of Architects, and numerous individual law firms. She is a recipient of the prestigious People’s Choice, Best Marketing Agency Award by Law Week Colorado, among other accolades, and is Past President of the Legal Marketing Association Rocky Mountain Chapter and the American Marketing Association Colorado Chapter.
Martha delivers on a value platform and has a reputation for laser-focused strategy. Best of all, Martha makes all of this strategy interesting, engaging and fun as they grow into their goals.