We are pleased to share our

knowledge & insights.

Articles & News:

• Mapping Success: Make Your Marketing Plan Agile, Adaptable, Michigan Lawyers Weekly, January 30, 2020
• 4 Blunders Law Firms Make On Social Media, Law360, May 17, 2019
• 4 Ways Law Firms Can Bolster Their Prestige, Law360, September 18, 2018
• From Analog to Augmented Reality, ABA Law Practice Today, April 2018
• Does Your Marketing Content Contribute to Information Overload? Michigan Bar Journal, November 2017
• Why Law Firm Leaders Should Embrace The Limelight, Law360, November 13, 2017
• 4 Tips For Creating A Successful Law Firm Podcast, Law360, August 24, 2017
• Ahoy! Setting Sail with Your Online Marketing Efforts, Michigan Bar Journal, June 2017
• Firm Aims to Market Lawyers Without Being Obvious, Detroit Free Press, February 24, 2017
• Set the Stage Now for Business Development Success, Wisconsin Law Journal, February 22, 2017
• 3 Ways Associates Can Become Rainmakers, Law360, February 8, 2017
• Support System: Lawyer Helps Law Firms with Relationship-Building, Detroit Legal News, December 22, 2016
• Why Midsize Firms Are Stealing Work From BigLaw, Law360, December 7, 2016
• Young lawyers Urged to Establish a Personal Brand, The Daily Record (Maryland), November 8, 2016
• The 4 Best Places To Meet A Future Client, Law360, September 16, 2016
• 3 Tips For Stealing Clients From Competitors, Law360, July 13, 206
• 4 Ways to Win Client Loyalty, Law360, February 18, 2016
• The 5 Types of Lawyers That Clients Can’t Stand, Law360, January 22, 2016
• Mine Data for Best Marketing Approach, Michigan Lawyers Weekly, November 23, 2015
• The 5 Worst Things Business Development Moves For Law Firms, Law360, October 26, 2015
• Cultural Enrichment: Attorneys’ Common Behaviors, Values Bring Collegiality, Client Confidence, Michigan Lawyers Weekly, September 28, 2015
• The 5 Most Useless Law Firm Marketing Moves, Law360, May 12, 2015
• 5 Ways Associates Can Ramp Up Their Marketing, Law360, April 6, 2015
• 25+ Expert Prediction for the Legal Industry in 2015, LexisNexis Business of Law Blog, December 16, 2014
• Mid-Year Review: Time to Re-Energize Your Business Plan, Michigan Lawyers Weekly, July 24, 2014
• It’s Never Too Late to Ramp Up Marketing, Michigan Lawyers Weekly, January 27, 2014
• 21 Expert Predictions for the Legal Industry in 2014, LexisNexis Make More Rain Blog, December 18, 2013
• Practice Building: Making the Most of Business Development, Michigan Bar Journal, November 2013 (second of a two-part series)
• Marketing Should Be Both Planned and Strategic, Michigan Lawyers Weekly, October 28, 2013
• Practice Building: Getting a Handle on Marketing, Michigan Bar Journal, October 2013 (first of a two-part series)
• LinkedIn Vital to Networking, Marketing, Michigan Lawyers Weekly, July 25, 2013
• Business of Law: The MBAs Are Coming, BullsEye Blog, September 27, 2011
• Five Ways to Get More Out of LinkedIn, Lawyers Weekly USA, March 19, 2010

White Papers:

• Michigan Attorneys: What You Need to Know about Your Expanded State Bar Profile
• Primer on Alternative Fee Arrangements
• Law Firm Marketing Insights: Alternative Fee Arrangements

Presentations:

• Hello Client Account Management and Goodbye Cross-Selling, Legal Marketing Association Midwest Regional Conference, June 18, 2019
• How Legal Administrators & Professional Staff Can Drive Business Development, Association of Legal Administrators – Suncoast (Tampa) Chapter, April 10, 2019
• Ethical Issues in Your New Media Practice – Including Social Media Marketing, New York State Bar Association – Intellectual Property Section, 2019 Annual Meeting, January 15, 2019
• Must-Do Business Development and Marketing Activities, On Balance Podcast, Legal Talk Network, August 14, 2018
• How Legal Administrators & Professional Staff Can Drive Business Development, Association of Legal Administrators – Oregon Chapter, June 28, 2018
• Legal Marketing 101 for Both New and Established Small Firms, Vermont Bar Association, Solo & Small Firm Conference, May 19, 2017
• How Legal Administrators & Professional Staff Can Drive Business Development, Association of Legal Administrators – West Michigan Chapter, May 17, 2017
• Networking & Marketing, Institute for Continuing Legal Education, 42nd Annual Labor & Employment Law Institute, April 20, 2017
• Marketing You & Your Law Firm in the 21st Century, State Bar of Michigan Law Practice Management & Legal Administrators Section, May 7, 2016
• Shaping the Business Development Culture – One Attorney at a Time, Legal Marketing Association – Midwest Chapter (Detroit City Group), February 24, 2016
• ABA Webinar Series – Benchmark Study: Mystery Shopping Law Firms (guest speaker), February 23, 2016
• Marketing Your Practice: What Dispute Resolution Professionals Need to Know, Association for Conflict Resolution (Southeast Michigan Chapter), October 13, 2015
• ABA Webinar Series – Getting Smarter about Blogging: Why and How, October 7, 2015
• Business Development and Marketing: Using Social Media to Build Your ADR Practice, State Bar of Michigan ADR Section Annual Meeting & Conference, October 2, 2015
• Charting Your Course for a Successful Law Practice: Business Development & Marketing Basics, University of Detroit Mercy School of Law, September 30, 2015
• Developing Your Career Plan, Michigan State University College of Law, July 21, 2015
• Social Media for Lawyers and Law Students, Michigan State University College of Law, June 27, 2015
• How Legal Administrators & Professional Staff Can Drive Business Development, Association of Legal Administrators – Metropolitan Detroit Chapter, April 16, 2015
• Building Your Business Development & Personal Marketing Plan, State Bar of Michigan Practice Management Resource Center (multiple presentations)
• Marketing Your Practice Through Social Media, Grand Rapids Bar Association, March 28, 2014
• Attorney Marketing 101, State Bar of Michigan Labor & Employment Section, October 2, 2013
• Social Media – Your New Business Development and Marketing Partner, State Bar of Michigan ADR Section Annual Meeting & Conference, September 27, 2013
• Lawyering in the 21st Century: Personal Branding, Business Development Skills, Taking Stock of Your Talents, and LinkedIn for Lawyers, State Bar of Michigan Master Lawyers Section Summer Conference, August 16-18, 2013
• Business Development & Marketing in Action: Why, How, and to Whom Are You Marketing Your Practice, Institute for Continuing Legal Education, March 21, 2013
• Current Trends in Legal Marketing, Association of Legal Administrators (Metropolitan Detroit Chapter), August 16, 2012
• Business Development & Marketing for Lawyers, Women Lawyers Association of Michigan & Thomas M. Cooley Law School, October 24, 2011