Rain BDM blog post
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WE SPOTLIGHT YOUR UNIQUE BRAND AND VALUES TO HELP YOU DIFFERENTIATE YOUR FIRM FROM THE COMPETITION.
Now more than ever, the practice of law is the business of law. Fierce competition for legal services – as well as other professional services – means that firms need to embrace fundamental marketing principles to attract, grow, and keep valuable clients.
Rain BDM consultants assess client’s current marketing activities and capabilities, identify and redefine target audiences, and understand their distinct brands. Using these building blocks, we then create strategies and tactics that are easily implemented, managed, and measured – critical actions to the success of any ongoing plan.
We work with firms to establish benchmarks, set meaningful goals, and examine opportunities to organically grow existing client relationships. We collect information through attorney interviews, interviews and surveys of clients and other target audience constituents, analysis of key performance indicators, and competitive reviews, as well as financial, performance, and productivity metrics.
We carefully define the scope of each strategic planning engagement, taking into account the organization’s structure, resources, competencies, and budgets. Our comprehensive process provides insight into the firm’s true brand and value proposition, and serves as a foundation on which we then build a strategic marketing plan that might include all or some of the following vehicles:
- Website & Internet Marketing
- Traditional & Digital Advertising
- Newsletters, Alerts & Email Marketing
- Blogs & Social Media
- Events & Sponsorships
- Rankings & Directories
- Public Relations
Ultimately, every marketing strategy we develop and deliver is custom fit to the firm, and can be readily implemented, managed, measured, and modified as necessary. The end product becomes a marketing road map to which the firm, its practice groups, and its people can turn for ongoing guidance and direction.