Listen to the Legal People: How Lawyers Can Write Blog Posts That Make Their Expertise Accessible

I spend a lot of time writing legal blogs and other client-facing content for lawyers and law firms. Many posts involve complex or opaque subjects and concepts, none of which lend themselves to straightforward explanations or inherently compelling narratives, but nonetheless have important implications for a firm’s clients or prospects. Such articles may not soon […]

Law Firm Blogging S.O.S.

Trying to manage your firm’s blog and blogging efforts? Have you and your fellow bloggers hit a writer’s block? Do you and your colleagues simply lack the time to focus on your content marketing initiatives the way you had hoped? Is Your Law Firm’s Blog Feeling Lonely and Neglected? It’s not easy. You have a […]

Law Firm Website Video

Why Law Firms Should Transcribe Website Videos Now

If you are making good use of video on your law firm website – which you should be – but not also including transcripts, you may be missing out on a powerful way to leverage this important content. There are several reasons to transcribe website videos that more than justify the time it takes for […]