Generational Differences in Business Development

Generational Differences and Business Development? Just Ask.

We are fed an almost constant diet of advice these days about doing business development across the generations, most of it based on anecdotes and stereotypes. Generation X, Y, and Millennials, we’re told, live on Twitter and prefer to conduct business via text — preferably while working on a laptop at a coffee shop. Baby Boomers […]

CLIENT SATISFACTION VS. CLIENT SACRIFICE

In legal marketing circles, there’s an ongoing discussion about client satisfaction surveys – who should conduct them, what form should they take, how frequently should they be administered, etc.  The problem is that the focus of these surveys is entirely wrong. [R]arely do customer satisfaction surveys even ask for information about the particular needs and […]