Rain BDM blog post
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ONCE ATTORNEYS UNDERSTAND THEIR PERSONALITY TYPES, THEY HAVE THE POWER TO BETTER RELATE WITH CLIENTS, PROSPECTS, AND OTHER KEY CONNECTIONS.
Because people think, learn, and act differently, Rain BDM uses the Myers-Briggs Type Indicator® to give lawyers insights about their communication and business development skills.
The MBTI® helps people to understand psychological types – their own and others’ – which can be an invaluable tool in building relationships. Basic differences in perception, outlook, and judgment cause us to behave and relate with one another in distinct ways, differences that can hasten or hinder our business development efforts. The more we understand about our unique behaviors, the better equipped we are to generate rapport and make connections.
The attorney-client relationship can be intensely personal. Clients often feel vulnerable and exposed, and look to their lawyers for competent counsel, as well as to be heard and understood and to instill confidence and trust.