And Now a Word from Our Sponsor: Evaluating Law Firm Event Sponsorships

Law firms are bombarded by sponsorship requests. Zealous event organizers and persuasive development directors approach lawyers and legal marketers every day with the next great opportunity to get their firms’ names out there. We’ve all heard the pitch: “You’ll get your logo on the PowerPoint presentation! And a quarter-page ad in the program. We may […]


Let’s Talk Networking. Yes, I Know You Hate It.

Never have I seen such abject horror, palpable fear, and ashen complexions on the faces of some attorneys as I do when networking comes up. I still remember, at my very first law firm, when the managing partner – the pure definition of a rainmaker if there ever was one – stood before the firm […]